To provide professional self-defense and personal protection training to all students.

To build confidence and create public awareness about the reality and effectiveness of self-defense training.

To provide cutting edge concepts, training, and knowledge for the absolute benefit of the student.

To constantly evaluate and improve all training techniques and training skills.

To provide the best atmosphere and training experience for all students without bias to age, race, sex or experience level.

To change the way the world views self-defense training, philosophy, and necessity.